A Step By Step Guide PLS-SEM Data Analysis Using SmartPLS 4 (Partial least squares structural equation modeling)

This book focuses on step-by-step practical guides for PLS-SEM data analysis using the SmartPLS 4, including 1. Analyzing mediation models, 2. Analyzing moderation models using the two-stage approach, 3. Analyzing moderating effects using the multigroup analysis, 4. Analyzing multiple-order models, and 5. Analyzing formative models. Concepts are explained in detail with 11 step-by-step hands-on research examples to enable readers to carry out confidently each stage of the research and the PLS-SEM data analysis process:Analyzing the effects in a mediation modelAnalyzing the effects in a sequential mediation modelAnalyzing the effects in a parallel mediation modelAnalyzing the moderating effect of a single-moderatorAnalyzing the moderating effect on a mediation model (two-stage approach)Analyzing the moderating effect on a mediation model (multigroup analysis)Analyzing the moderating effects on a multiple regression modelAnalyzing the mediating effect of a reflective-reflective two-order modelAnalyzing the effects of a reflective-formative two-order model in a multivariate modelAnalyzing the effect between single-order formative modelsAnalyzing the effect of a formative-formative two-order modelThe book is a useful teaching and learning tool for research courses. Exercises are provided at the end of each chapter to reinforce readers’ understanding of the chapter.Date of original publication: August 2022Date of the updated version: June 2024______________________________________________________________________ Read more